Website Design and Development
Characteristics of a Successful Website
As part of Allmar Technologies' dynamic development life cycle, we identify the following ingredients that make a successful website. We believe these basic characteristics should be incorporated into every web page and website to satisfy your visitor's expectations and encourage usage.
- Fast Loading
- Cross Browser Compatibility
- Look and Feel
- Precise Information
- Information Architecture
- Interactivity and Web Analytics
- Scalable
Fast Loading
When a visitor views your your website, your website needs to appear on their computer screen as quickly as possible. Delays in your website loading discourages your visitors from viewing your web pages, which translates into loss revenue for your business. When creating websites, we design them around the premise of loading as quickly as possible. To achieve this Allmar Technologies will ensure a strong text base for your web pages (text loads very, very quickly). When photographs and images are used on your website, we tailor them to be the appropriate size and structure to ensure that they appear on your web pages within an appropriate time frame.
Cross Browser Compatibility
There are many different computer environments that your prospective clients could be using when they visit your website. Your visitors could be using a Windows PC, an Apple computer, a Linux workstation, or any other type of electronic device that has Internet access. In addition to the type of platform that they have, your visitors could be using any one of the following web browsers available to them; Internet Explorer, Firefox, Safari, Camino, Opera, Konqueror, and Galeon, just to name a few. With all these choices that your visitors have regarding their specific computer environment, your website could aesthetically look different from platform-to-platform and browser-to-browser. Allmar Technologies will test your website on different platforms and with different browsers to ensure that your website renders itself to your audience as you intended.
Look and Feel
More and more often, a website represents the first contact that consumers have with a company. Your website should extend the ambiance of your office or store on-line and should be consistent with your company's logo, stationary and business cards. Users should get the same feeling about your company from your website as if they had just stepped into your office or store. In full consultation with you, Allmar Technologies will discuss the interface and layout of your website with you, to ensure that your website is attractive, appealing and reflects the appropriate image.
Precise Information
Along with having an appealing and attractive look and feel to your website, the content of your website must be precisely what the visitor needs to see. Your website should answer more than the questions that customers would normally inquire about if they were to visit your office or store. Providing your prospective customers with additional information at their finger tips, if they care to read it, is exactly how you extend customer service and build credibility on-line.
Information Architecture
A clear, crisp view of the information available on your website is paramount for customers to quickly and easily find the specific information that they are looking for. Your website should have significant amounts of information available to your visitors. This information must be well organized, easily found and presented in such a way as to encourage use.
Interactivity and Web Analytics
Without interactivity, a website is purely a book on-line. Interactive sites capture user details on-line and monitor what users do inside the website. Collecting information about the user's behavior as they are visiting your website will help you make informed decisions about what web pages are working and what web pages need improvement in order to convert your visitors into customers.
Scalable
Your website should be developed around a system that caters to expansion and flexibility in allowing the content and functionality of your website to grow. Your website also needs to be developed in such a manner that maintenance and updates can be performed quickly and easily.
Start your website project and schedule a free consultation with us today.
